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From November 24 to 27, Haier Smart Home participated in the Big 5 Global event. At the event, Haier showcased its full range of products, including commercial and household air conditioners, water heaters, refrigerators, washing machines, and kitchen appliances, demonstrating its industry-leading capabilities and smart scenario solutions in the Middle East, Gulf, and Africa regions.
The Big 5 is the most influential building, construction, and HVAC exhibition in the Middle East, Africa, and South Asia. It has become a key indicator of industry trends in the region. This year's exhibition brought together over 2,000 global companies and more than 60,000 visitors, serving as an important platform for Haier to expand its presence in the Middle East and Africa.
On site, Haier’s Multi-VRF T3 solution improves energy efficiency by 30%. The Light Commercial T3 inverter series is designed to operate at high temperatures up to 60°C and features long-distance airflow, making it popular among engineering professionals.
With a robust cooling capacity at 55°C and uninterrupted operation up to 68°C, this inverter air conditioner delivers consistent cooling and reliability under the extreme heat of the Middle East. Haier also offers a complete air conditioning product line, ranging from eco-friendly split units to solar-powered whole-house solutions, balancing energy efficiency, aesthetics, and adaptability to multiple scenarios.
Haier Water Solution exhibited electric water heaters featuring differentiated technologies such as Anti-electricity Leakage Protection, tailored to local water quality and electrical requirements. Meanwhile, solar and heat pump products garnered numerous intention orders through their multi-energy solutions.
Haier Smart Home also displayed complete kitchen and laundry scenarios. Energy-saving washing machines, large-capacity refrigerators with advanced freshness technology, and integrated kitchen solutions illustrated a vision of smart living for high-end residential users, highlighting Haier’s strength not only in products but also in ecosystem-based smart solutions.
Notably, Haier Smart Home incorporated football elements into its booth design, drawing on its partnership with football clubs. The interactive "PLAY WITH THE NUMBER ONES" theme enhanced brand engagement and attracted numerous visitors.
From January to October, Haier Middle East and Africa has achieved a growth rate exceeding 60%. This participation further demonstrated Haier's commitment to deepening its presence in the region. Looking ahead, Haier will introduce more innovative smart scenarios and localized product solutions, driving the brand into a new phase of rapid growth and deeper market expansion.
海尔智家亮相迪拜五大行业展
11月24至27日，海尔智家亮相迪拜五大行业展。展会中，海尔全面展示了其商用空调、家用空调、热水器、冰箱、洗衣机、厨电等全系列产品阵容，展示其在中东、海湾及非洲区域的领先实力与场景解决方案能力。
五大行业展是中东、非洲及南亚地区最具影响力的建筑建材与暖通空调展会，是该区域行业发展的风向标。本届展会汇聚了全球2000多家企业及6万余名专业观众，是海尔拓展中东非市场的重要平台。
展会上，海尔智慧楼宇展出的多联机T3工况方案能效提升30%；轻商T3变频系列则适应60℃高温环境，远距离送风，深受工程商青睐。
变频空调具备55℃足能力与68℃不停机的高温实力，在中东极热环境下依然能够保持强劲制冷与稳定运行。海尔还提供了从环保分体机到太阳能全屋方案的完整空调产品线，兼顾节能、美观与多场景适用性。
海尔水产业展出的电热产品以防电墙、金刚三层胆等差异化技术契合当地水质和用电需求；太阳能与热泵产品凭借多能源解决方案赢得众多意向订单。
智慧家庭展区则展示了厨房与洗涤场景。节能洗衣机、大容量保鲜冰箱及一体化厨电解决方案，为高端住宅用户勾勒出智慧生活蓝图。
值得一提的是，海尔智家结合其足球俱乐部合作，在展台设计中注入足球元素，通过“与冠军同行”的主题互动，有效提升了品牌亲和力，吸引了大量访客驻足交流。
2025年1至10月，海尔中东非区域增长率超60%。此次参展，进一步展示了海尔智家深耕中东非市场的实力与决心。未来，海尔中东非将推出更多智慧场景和适配本地需求的产品，推动品牌迈向快速发展与深度拓展的新阶段。
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Contributions Wanted!
下届展会时间：2026年11月23号~11月26号
展会地点：阿拉伯联合酋长国 迪拜
展会行业：建材
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